{"id":5619,"date":"2025-12-15T16:35:59","date_gmt":"2025-12-15T16:35:59","guid":{"rendered":"https:\/\/daniellelisa.co.uk\/?post_type=avada_portfolio&#038;p=5619"},"modified":"2025-12-15T16:37:43","modified_gmt":"2025-12-15T16:37:43","slug":"ascendancy-fitness","status":"publish","type":"avada_portfolio","link":"https:\/\/wp-123.com\/daniellelisa\/portfolio-items\/ascendancy-fitness\/","title":{"rendered":"Ascendancy Fitness"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-margin-top:60px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039;|&#039;;\" aria-label=\"Breadcrumb\"><ol class=\"awb-breadcrumb-list\"><li class=\"fusion-breadcrumb-item\"  aria-hidden=\"true\"><span  class=\"fusion-breadcrumb-prefix\">Portfolio:<\/span><\/li><li class=\"fusion-breadcrumb-item awb-breadcrumb-sep awb-home\" ><a href=\"https:\/\/wp-123.com\/daniellelisa\" class=\"fusion-breadcrumb-link\"><span >Home<\/span><\/a><\/li><\/ol><\/nav><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;--awb-user-select:none;\"><h1><strong>Ascendancy Fitness<\/strong><\/h1>\n<p>This project was to create a brand identity design for Ascendancy Fitness in Warrington.<\/p>\n<p>The brief was to build a strong, energetic visual system that reflects their ethos of growth, discipline and personal power. I developed a logo, colour direction and typographic style that works across signage, print and digital.<\/p>\n<p>This turned out to be a modern, confident brand designed to motivate from the moment you walk through the door.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" style=\"--more-btn-alignment:center;\"><div style=\"margin:-7px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-10 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:7.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.29.png\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" data-src=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.29.png\" width=\"1550\" height=\"1552\" alt=\"\" title=\"Screenshot 2025-12-05 at 20.00.29\" aria-label=\"Screenshot 2025-12-05 at 20.00.29\" class=\"img-responsive wp-image-5551 lazyload\" data-srcset=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.29-200x200.png 200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.29-400x401.png 400w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.29-600x601.png 600w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.29-800x801.png 800w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.29-1200x1202.png 1200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.29.png 1550w\" data-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px,\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1550px; --smush-placeholder-aspect-ratio: 1550\/1552;\" \/><\/a><\/div><\/div><div style=\"padding:7.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-19.57.00-1.png\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" data-src=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-19.57.00-1.png\" width=\"1236\" height=\"1550\" alt=\"\" title=\"Screenshot 2025-12-05 at 19.57.00\" aria-label=\"Screenshot 2025-12-05 at 19.57.00\" class=\"img-responsive wp-image-5541 lazyload\" data-srcset=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-19.57.00-1-200x251.png 200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-19.57.00-1-400x502.png 400w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-19.57.00-1-600x752.png 600w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-19.57.00-1-800x1003.png 800w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-19.57.00-1-1200x1505.png 1200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-19.57.00-1.png 1236w\" data-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px,\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1236px; --smush-placeholder-aspect-ratio: 1236\/1550;\" \/><\/a><\/div><\/div><div style=\"padding:7.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Ascendancy-Fitness.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" data-src=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Ascendancy-Fitness.jpg\" width=\"1400\" height=\"989\" alt=\"\" title=\"Ascendancy-Fitness\" aria-label=\"Ascendancy-Fitness\" class=\"img-responsive wp-image-5508 lazyload\" data-srcset=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Ascendancy-Fitness-200x141.jpg 200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Ascendancy-Fitness-400x283.jpg 400w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Ascendancy-Fitness-600x424.jpg 600w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Ascendancy-Fitness-800x565.jpg 800w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Ascendancy-Fitness-1200x848.jpg 1200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Ascendancy-Fitness.jpg 1400w\" data-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px,\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/989;\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:7.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.14.png\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" data-src=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.14.png\" width=\"1564\" height=\"996\" alt=\"\" title=\"Screenshot 2025-12-05 at 20.00.14\" aria-label=\"Screenshot 2025-12-05 at 20.00.14\" class=\"img-responsive wp-image-5550 lazyload\" data-srcset=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.14-200x127.png 200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.14-400x255.png 400w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.14-600x382.png 600w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.14-800x509.png 800w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.14-1200x764.png 1200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Screenshot-2025-12-05-at-20.00.14.png 1564w\" data-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px,\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1564px; 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I wanted the design to feel spacious, gentle, and quietly confident.<\/p>\n<p>We played with subtle celestial symbols and flowing lines to echo the rhythm of movement and rest. The result is a brand that feels a little magical.<\/p>\n","protected":false},"author":4,"featured_media":5508,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"wds_primary_portfolio_category":0,"wds_primary_portfolio_skills":0,"footnotes":""},"portfolio_category":[113],"portfolio_skills":[136],"portfolio_tags":[],"class_list":["post-5619","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-design","portfolio_skills-graphic-design"],"_links":{"self":[{"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/avada_portfolio\/5619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/comments?post=5619"}],"version-history":[{"count":0,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/avada_portfolio\/5619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/media\/5508"}],"wp:attachment":[{"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/media?parent=5619"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/portfolio_category?post=5619"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/portfolio_skills?post=5619"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/portfolio_tags?post=5619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}