{"id":5597,"date":"2025-12-15T14:46:26","date_gmt":"2025-12-15T14:46:26","guid":{"rendered":"https:\/\/daniellelisa.co.uk\/?post_type=avada_portfolio&#038;p=5597"},"modified":"2025-12-15T16:33:04","modified_gmt":"2025-12-15T16:33:04","slug":"totepool","status":"publish","type":"avada_portfolio","link":"https:\/\/wp-123.com\/daniellelisa\/portfolio-items\/totepool\/","title":{"rendered":"Totepool"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-margin-top:60px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039;|&#039;;\" aria-label=\"Breadcrumb\"><ol class=\"awb-breadcrumb-list\"><li class=\"fusion-breadcrumb-item\"  aria-hidden=\"true\"><span  class=\"fusion-breadcrumb-prefix\">Portfolio:<\/span><\/li><li class=\"fusion-breadcrumb-item awb-breadcrumb-sep awb-home\" ><a href=\"https:\/\/wp-123.com\/daniellelisa\" class=\"fusion-breadcrumb-link\"><span >Home<\/span><\/a><\/li><\/ol><\/nav><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;--awb-user-select:none;\"><h1><strong>Totepool<\/strong><\/h1>\n<p>Totepool needed a fresh set of POS posters and leaflets for their horse racing products.<\/p>\n<p>This project focused on bold, high-impact visuals that make complex betting information easy to navigate at speed. From layout planning to final artwork, I created a cohesive set of graphics that are clear, engaging, and made for busy race-day environments.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" style=\"--more-btn-alignment:center;\"><div style=\"margin:-7px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-5 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:7.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/f291a172688707.5befc8f525e56.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" data-src=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/f291a172688707.5befc8f525e56.jpg\" width=\"1280\" height=\"853\" alt=\"\" title=\"f291a172688707.5befc8f525e56\" aria-label=\"f291a172688707.5befc8f525e56\" class=\"img-responsive wp-image-5598 lazyload\" data-srcset=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/f291a172688707.5befc8f525e56-200x133.jpg 200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/f291a172688707.5befc8f525e56-400x267.jpg 400w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/f291a172688707.5befc8f525e56-600x400.jpg 600w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/f291a172688707.5befc8f525e56-800x533.jpg 800w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/f291a172688707.5befc8f525e56-1200x800.jpg 1200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/f291a172688707.5befc8f525e56.jpg 1280w\" data-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px,\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/853;\" \/><\/a><\/div><\/div><div style=\"padding:7.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer2-1-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" data-src=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer2-1-scaled.jpg\" width=\"2560\" height=\"1920\" alt=\"\" title=\"Totepool-Flyer2 (1)\" aria-label=\"Totepool-Flyer2 (1)\" class=\"img-responsive wp-image-5510 lazyload\" data-srcset=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer2-1-200x150.jpg 200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer2-1-400x300.jpg 400w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer2-1-600x450.jpg 600w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer2-1-800x600.jpg 800w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer2-1-1200x900.jpg 1200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer2-1-scaled.jpg 2560w\" data-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px,\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1920;\" \/><\/a><\/div><\/div><div style=\"padding:7.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/a9b2a972688707.5befc8f52736b.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" data-src=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/a9b2a972688707.5befc8f52736b.jpg\" width=\"1280\" height=\"853\" alt=\"\" title=\"a9b2a972688707.5befc8f52736b\" aria-label=\"a9b2a972688707.5befc8f52736b\" class=\"img-responsive wp-image-5600 lazyload\" data-srcset=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/a9b2a972688707.5befc8f52736b-200x133.jpg 200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/a9b2a972688707.5befc8f52736b-400x267.jpg 400w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/a9b2a972688707.5befc8f52736b-600x400.jpg 600w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/a9b2a972688707.5befc8f52736b-800x533.jpg 800w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/a9b2a972688707.5befc8f52736b-1200x800.jpg 1200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/a9b2a972688707.5befc8f52736b.jpg 1280w\" data-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px,\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/853;\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:7.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/7b10ab72688707.5befc8f527e06.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" data-src=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/7b10ab72688707.5befc8f527e06.jpg\" width=\"1280\" height=\"853\" alt=\"\" title=\"7b10ab72688707.5befc8f527e06\" aria-label=\"7b10ab72688707.5befc8f527e06\" class=\"img-responsive wp-image-5599 lazyload\" data-srcset=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/7b10ab72688707.5befc8f527e06-200x133.jpg 200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/7b10ab72688707.5befc8f527e06-400x267.jpg 400w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/7b10ab72688707.5befc8f527e06-600x400.jpg 600w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/7b10ab72688707.5befc8f527e06-800x533.jpg 800w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/7b10ab72688707.5befc8f527e06-1200x800.jpg 1200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/12\/7b10ab72688707.5befc8f527e06.jpg 1280w\" data-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px,\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/853;\" \/><\/a><\/div><\/div><div style=\"padding:7.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer1-1-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" data-src=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer1-1-scaled.jpg\" width=\"2560\" height=\"1920\" alt=\"\" title=\"Totepool-Flyer1 (1)\" aria-label=\"Totepool-Flyer1 (1)\" class=\"img-responsive wp-image-5509 lazyload\" data-srcset=\"https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer1-1-200x150.jpg 200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer1-1-400x300.jpg 400w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer1-1-600x450.jpg 600w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer1-1-800x600.jpg 800w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer1-1-1200x900.jpg 1200w, https:\/\/wp-123.com\/daniellelisa\/wp-content\/uploads\/sites\/37\/2025\/11\/Totepool-Flyer1-1-scaled.jpg 2560w\" data-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px,\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1920;\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>From the first chat, it was clear that this wasn\u2019t just a yoga studio \u2014 it was a space for slowing down, reconnecting, and finding a bit of stillness in the middle of Liverpool\u2019s buzz.<\/p>\n<p>The name Stellaluna \u2014 \u201cstar and moon\u201d, instantly brought to mind that soft light you get just before night fully falls.<\/p>\n<p>That became the heart of the palette: deep inky and calm hues of blue. I wanted the design to feel spacious, gentle, and quietly confident.<\/p>\n<p>We played with subtle celestial symbols and flowing lines to echo the rhythm of movement and rest. The result is a brand that feels a little magical.<\/p>\n","protected":false},"author":4,"featured_media":5510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"wds_primary_portfolio_category":0,"wds_primary_portfolio_skills":0,"footnotes":""},"portfolio_category":[113],"portfolio_skills":[136],"portfolio_tags":[],"class_list":["post-5597","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-design","portfolio_skills-graphic-design"],"_links":{"self":[{"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/avada_portfolio\/5597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/comments?post=5597"}],"version-history":[{"count":0,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/avada_portfolio\/5597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/media\/5510"}],"wp:attachment":[{"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/media?parent=5597"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/portfolio_category?post=5597"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/portfolio_skills?post=5597"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/wp-123.com\/daniellelisa\/wp-json\/wp\/v2\/portfolio_tags?post=5597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}